SEO stands for Search Engine Optimization/Optimisation (SEO).
It is a technique of enhancing a site's chances of being ranked in the top results of a search engine result page.
Important factors for a good ranking are:
Content
content rich web site will drive quality traffic.
Site navigation and site architecture
if your site is easy to navigate visitors will find what they are looking for. If they don't they may leave the site.
Dynamic vs Static links
dynamic links are not in deeply spidered and search engine spiders/crawlers love static links.
example:
dynamic ink:
index.php?cid=1&id=1
static link: article-1.html
Meta-tags information
Using h1,h2,h3 tags this helps search engines to find out what topic is your site.
Inbound/Outbound links
if there are a lot of links pointing to your site it will be considered as an important site so search engine spiders will crawl it.
This will increase your your site's Page Rank (PR).
if you have a lot of outbound/external links from your site this may decrease current your site's Page Rank (PR)
Sitemaps
it really helps search engine to index your site if you
put a sitemap.html file at your navigation bar or generate sitemap.xml and submit to google's Site Map services.
|
